Agentic AI Helps Marketing Team to Create Targeted Email Campaigns Across Regions

A case of how a marketing team cut email creation time from 2 days to a few hours without losing tone, relevance, or brand consistency. 

The Client

The client is a full-service technology provider offering enterprise software development, cloud infrastructure services, system integration, and IT consulting. Their solutions are built to help businesses automate workflows, modernize legacy systems, and improve end-to-end process visibility. With a strong focus on digital transformation, their aim is to use cloud platforms, data engineering, and enterprise tools to make operations simpler, faster, and more connected. 

Challenges Faced by the Client

Running email campaigns automatically helps marketing teams save time and stay consistent with customer communication. However, many companies find it overwhelming to quickly write content relevant to the industry, match their brand style, and speak to the right audience. Our client had similar problems: 

• Marketing teams had to manually create new email content for every campaign, which slowed execution, especially if multiple iterations were required. 

• Generating industry-specific, targeted content required extensive market research to understand customers’ pain points accurately.  

• Timely submission of email content requests was often difficult due to the ad hoc nature of campaigns across geographies such as India, APAC, UAE, and the USA. 

Solutions

To help the client simplify their email marketing process, we built a Marketing Assistant Bot using Copilot as follows: 

• The chatbot works on a predefined flow, which means every output follows a consistent format aligned with the client’s industry standards, target audience expectations, and common customer pain points. This reduces the back-and-forth usually needed to fine-tune messaging. 

• A key strength of the chatbot lies in its custom Knowledge Base (KB). It pulls content only from approved internal collaterals (marketing assets) and a verified external source that the client specified for added credibility. This ensures the emails are not just relevant but also trustworthy, with every statement backed by familiar, high-quality sources. 

• Since the brand guideline documents are part of the KB, the content automatically follows the client’s tone, style, and preferred vocabulary. Teams no longer need to edit for brand alignment manually – it is built into the output by default. 

• The bot includes built-in logic to directly pull relevant data from case studies (like statistics, dates, or facts) into the email content. This means the marketing team doesn’t have to do separate research every time. It also allows them to paste specific case studies into the bot to customize the content for different services or industries quickly. 

Solutions Benefits

With less back-and-forth and built-in brand alignment, the Marketing Assistant Bot helped the team produce polished email content faster and more reliably: 

• Swifter Content Creation Time: What took at least 2 days (research, writing, proofreading) now gets done in a few hours, freeing up valuable team time for campaign strategy. 

• Fewer Back-and-forth Revisions: Since the content already followed brand guidelines and included credible sources, stakeholders requested significantly fewer changes per draft. 

• Consistent tone and style across 100% of emails: Because the brand guideline documents were built into the knowledge base, the output matched internal style expectations without extra manual edits. 

• No External Writer Dependency: As marketing teams drafted usable email content on their own, this reduced reliance on freelancers or third-party vendors. 

• Ready-to-use Content Across 4+ Regions: The bot’s adaptability allowed the client to run campaigns tailored for specific geographies by simply pasting region-specific case studies, without creating each email from scratch. 

• Improved Campaign Frequency: With faster content turnaround, the team increased the number of campaigns each month. This helped them reach new audience segments, test messaging across industries, and run A/B tests more frequently.  

Conclusion

By building a Marketing Assistant Bot tailored to the client’s needs, we eliminated repetitive content tasks and cut campaign prep time drastically. With a scalable content flow, they now run targeted email campaigns across multiple regions with zero external support. At UB Technology Innovations Inc., we help marketing teams simplify content creation, reduce submission times, and scale outreach using smart Copilot chatbots.  

About Us

UB Technology Innovations, Inc. (UBTI) is a leading global technology solution provider with over 3 decades of experience across all industries, specializing in Capital Markets, Logistics, and Healthcare. We are the preferred Microsoft Solutions Partner backed by a world-class team of Microsoft Certified experts with rich experience in Azure Cloud Platform and Data Analytics.

One of the Top 10 winners of the
Microsoft’s Azure AI & ML Workathon