For your organization to become fully data-driven, a business intelligence dashboard is a necessity. These data visualization tools make it easy to extract crucial insights from your data, even for industries with vast amounts of data such as healthcare and finance.
Though data is easily accessible today, companies still face significant data challenges. Whereas accessing data was the challenge previously, today, it is storing, sorting, and processing data to draw meaningful and actionable conclusions.
A central dashboard empowers you to keep your finger on the pulse of the business by scanning the metrics that matter. In this article, you will learn about dashboards work and can give your business a competitive advantage.
Business Intelligence Services
Business intelligence (BI) refers to the practices and technologies an organization uses to collect, integrate, analyze, and present business information. BI services are offered by companies who set up the applications and technology used to support data-driven-decision-making, such as a central dashboard that displays data of your business operations.
Dashboards are an information management tool that tracks key performance indicators (KPIs), metrics, and crucial data points. Inspiration for the name comes from vehicle dashboards as they give a visual representation of the data that drivers need to know – speed, fuel, etc.
They are customizable and can display data on just about anything, such as:
- Production analysis
- Revenue & expenses
- Response time
- Financial insights
The number and type of dashboards you require depends on the type of insights you need to achieve your objectives.
Benefits of Business Intelligence Dashboards
Thanks to business intelligence services, your company will gain a centralized location that allows users to access, interact, and analyze information. With this come benefits such as:
- Increased Efficiency
On a BI dashboard, the data visualization makes it much more efficient to share information and take the necessary action. This saves users the time taken to source for data and translating it, thus boosting an organization’s efficiency.
- Simplifies Reporting
In order to assess performance and ensure an institution is on track to achieve its goals, reports are issued to various stakeholders. This is either done periodically or after project completion and will be specific to your business. For example, a common request in the capital markets industry is for FATCA streamlined reporting. Interactive dashboards enable users to save data into clean reports infused with visuals to optimize the presentation.
As your business evolves, so will its data needs. Power BI (and other) dashboards are designed with such changes in mind. They offer customization features and account for changes and data demands that may be necessitated by growth, thus ensuring there will be no deficits along the way.
Integration with mobile devices is one of the main features of an excellent central dashboard. This ensures that users can retain interactivity and can perform key functions while on the go.
- Enhanced Collaboration and Communication
At some point, different departments in an organization have to share data and other key insights for the company’s objectives to be achieved. BI dashboards have tools that enable real-time interaction and data sharing. This eliminates the frustration of yesteryear when it took forever to share information across departments.
Turning Data into Actionable Insights
The goal of business intelligence services isn’t simply to turn all of your data into pretty charts and graphics. It’s about knowing which data to pull and how to display it to be as useful as possible.
- Focus on the Right Data Sets
Organizations require varying data sets depending on the industry and objectives. Start by carefully analyzing your business objectives. Only then can you determine the relevant data. We like to ask our clients, could this data set be actionable? If not, then remove it from the dashboard.
- Use Segmentation to Drive Action
One of the most effective ways of making data usable is by grouping visitors based on common attributes. Once you have created such segments, it will be easier to analyze and dig deeper to extract actionable data from each segments. For example, perhaps a dashboard for a CEO would segment sales by country. A hospital analytics dashboard could segment revenue and expenses by hospital.
- Ensure Visualizations Are Clear
The goal of presenting data to users is to enable them to make accurate decisions without delay. Data should be presented in an easy-to-grasp manner such as visuals and incorporate numbers and words only where necessary. When it comes to data visualization, less is more. Or else you’ll end up right back where you started – drowning in data!
- Build a Robust Optimization Plan
Without a system that guides how your business capitalizes on data, your efforts may not yield the desired results. The ‘Define Measure Analyze Improve Control’ (DMAIC) system can help you with this.
It is essential to work with a business intelligence services provider who knows your industry. They will know the right questions so they can build the dashboards that will be the most insightful.